A REASON TO LIVE

A real passion project, A Reason to Live was born during the pandemic lockdown, originally aimed at emulating the clubbing experience while it was out of reach. Rather than simply live-streaming DJ sets like many do, I transported myself into unique visuals produced by myself, creating a far more immersive experience for the viewer.

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Now with everyone free from the restraints of lockdown and a cultural shift in how we consume media, I began my second adventure in my online events series.

My vision is to evolve the brand into exploring purpose, connection, and emotional expression, while still setting out with the same intentions of delivering something more than your regular online DJ stream.

This time round I also wanted to communicate what I want my brand to become, by creating content encouraging and supporting others to push their boundaries, inspiring them to achieve their own goals and dreams.

The purpose of A Reason To Live is not just to share music and art but also to build a supportive community that reflects how I have viewed musics ability to support us throughout life.

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